Digital Strategy Consultant and Data Compliance Analyst specializing in marketing attribution and GDPR adherence. Expert in maximizing ROI through ethical first-party data strategies.
David Chen is a Digital Strategy Consultant who navigates the complex landscape of data privacy laws and marketing performance. With a background in data science and over a decade leading growth teams for SaaS companies, David specializes in transitioning businesses away from third-party cookies toward robust, compliant first-party data models. He is an expert in GDPR and CCPA compliance, helping companies audit their tracking methodologies without sacrificing user experience or revenue. David writes for marketing leaders and business owners, providing technical roadmaps for booking algorithms, CRM automation, and customer retention strategies that respect user privacy while driving aggressive growth.